If you want to land that digital marketing job, you need to learn how to market yourself.
Writing a resume for a digital marketing position involves really putting the spotlight on yourself, which is difficult for many people to do.
After all, you don’t want to seem boastful, but at the same time, you don’t want to look like you don’t know what you are doing. If you can’t properly sell yourself, how do you expect anyone to think that you can market anything else?
Before you start sending out your resumes, take a look at these tips that will help you create the ideal digital marketing resume:
• Find Your Target
The first thing you need to do is figure out who it is who will be reading your resume, what they want to see, etc.
Then you can work on creating just the right message that is targeted toward them, which keywords you need to use, the skills and experience you need to highlight, etc. Give the resume that they are really going to want to look at.
• Keep the Resume Short
Employers don’t want to spend a lot of time reading long resumes. They want to be able to scan it quickly and see all of the main highlights on a single page.
If you need help crafting a one-page resume, you can go online to see a number of resume examples that you can use as guides for your own resume.
Make sure that you specifically look for examples of digital marketing resumes so you can create a resume that is going to help you land that dream job.
• Define Your Value Proposition
You need to figure out what sets you apart from every other person who is applying for the position you want. Look at your own unique talents and skills that apply to the job and company in question.
Keep in mind that large and small companies often look for different skill sets, and you need to craft resumes that will show off the skill sets the company you are applying to is looking for.
• Show Your Digital Marketing Results
Focus on numbers throughout your resume that show results you have achieved in this field. Try to avoid using round numbers.
They may look great, but for example, if you use 39% instead of 40%, it is going to seem a lot more realistic and believable. Using round numbers can actually look like you are making up those numbers.
• Provide Links to Your Work
It is always a good idea to provide links that recruiters can click on to see working examples of your past successes in the field of digital marketing.
For instance, if you created a blog post on a topic that performed better than other posts on the same topic, make sure that you highlight this and provide a link.
• Mention Awards and Certifications
If you have received any awards or certifications for your work, make sure that you include information about them in your resume.
For instance, your resume will instantly be strengthened if you can show that you have professional certifications in the field, and awards show that you have excelled in your chosen profession.
• Show Your Personality
While it should be professional, your resume should not be all business. You need to show a bit of your personality.
Look at company blogs, social media pages, etc. to see what tone they are using, and then use that same tone in your resume.
Keep it professional, but make sure that you add your own voice so they get to know who you really are.
Here you can watch the video to learn a few tips on getting a job in digital marketing:
Once you have prepared your resume and it is ready to go, it is time to find companies and agencies to send it to.
It is best to take your time and research many companies, and find out which ones are looking for professionals in digital marketing who can show that they have what it takes to get the job done.
Go online and take a look at various job-search sites, as well as DAN Job Board for digital agency jobs and search for digital marketing jobs available in your area – unless you are willing to relocate, and then you can widen your search area.
Once you have done your research and know which companies are in need of your skills, it’s time to dazzle them with your resume.